The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to encourage more people across Britain to pick up a racket and get into tennis. Created in partnership with BBH Sport, the campaign launched this week across TV, radio and Out of Home. The launch of the campaign looks to raise awareness of tennis earlier
As AI forces agencies to question not only how they make the work but where their value really lies, few leaders are pretending to have all the answers. Leith Managing Partner Richard Marsham has been thinking about what that uncertainty means in...
Posted by: The Leith Agency
Most creative agencies treat their talent like battery hens these days. Chained to a Mac, squeezed for every billable minute, and judged entirely by the utilisation rates on a timesheet. Then their management wonders why the work looks tired and the...
Posted by: Simon Manchipp
Not Lesser: What I Learned About Belonging From Being Made to Feel Foreign in My Own Community There's a particular kind of loneliness that doesn't have a name yet - the loneliness of being excluded by people who are supposed to be your people. I...
Posted by: Ayman Zahid
