In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...
With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...
The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...
As a companion piece to my Creative Opinions feature on GDPR, which comes into effect today (May 25th 2018) across the EU, I interviewed a number of influencers on the new law. The General Data Protection Regulation represents the greatest shake up...
This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...
Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...
When examining the major tech trends that will potentially bloom and blossom in 2018, I felt it necessary to first take a step back and evaluate roughly where 2017 ended and 2018 began. Not literally, of course, but purely in terms of where one trend...