In an industry increasingly shaped by speed, automation, and AI-driven shortcuts, illustrator Michael Voll stands firmly on the side of craft, integrity, and fundamentals. With over two decades of freelance experience and a deep connection to the world of theatre, Michael has carved out a niche creating illustrative work that does more than decorate, it communicates. Based in Southern California, his work for regional and professional theatre companies across the US reflects a rare blend of artistic storytelling and strategic marketing insight.
Rooted in traditional illustration and shaped by his background in the performing arts, Michael’s approach challenges the growing reliance on technology over technique. For him, creativity begins with a pencil, an understanding of light and shadow, and a genuine love for the process. In this interview, he shares his journey into the industry, his thoughts on the rise of AI, and why mastering the basics remains essential for anyone who wants to call themselves a true artist.
How did you first get into the industry?
I started freelancing about 20 years ago.
Where are you based now and who do you work for?
I’m located in Southern California and have worked with several regional and professional theatre companies all across the country.
What is your personal background and what role did it play in your career?
I have been involved with illustration and graphics since high school. As I became more involved in theatre, I noticed that the poster artwork for productions were too basic and didn’t represent the production from an advertising or marketing perspective. So I decided to start creating artwork that could be used in a more strategic way.
If you weren’t in your current industry, what would you be doing?
Probably involved in the performing arts in another capacity.
Can you explain your creative process? What makes it unique?
Because of my background in theatre and creative marketing, I bring a view that combines the lure of the theatre with a strategic approach that works two-fold.
How would you describe your style?
It’s just mine; I don’t try to describe it. People either like it or they don’t.
Which individuals do you gain inspiration from? Do you have any heroes in the industry?
From an artistic as well as business approach, I was fortunate to know one of the great movie poster illustrators, John Alvin. He was a tremendous talent that left this world far too soon, but with almost every project, I remember some bits of advice he gave me that helps me in my work.
What tips would you give to aspiring creatives looking for work?
If you really love doing it, then just keep doing it.
What tips would you give to other professionals to get more clients?
I really can’t speak to their unique situation(s).
Can you share a memorable experience from your career journey that shaped your approach to creativity?
Too many to relay. Little moments seem to happen all the time.
What kind of tools/kit/software could you not do without?
A pad and pencil. Too many “creatives” these days rely on their computer or AI (which is a dirty word to me). If you don’t have the basics of art, you’re a cheater or lazy.
What’s your secret to staying inspired and motivated?
The love to do it.
What’s the work achievement you’re most proud of?
I’m proud of each piece I create but there are different aspects of why for each one.
As someone with experience in the industry, what trends do you foresee shaping the future of creativity?
Unfortunately, I see AI coming more into this. But I feel it’s a cheap, lazy, and cheating way to do it. To me AI sacrifices integrity for commerce.
What do you think sets apart truly exceptional creatives from the rest of the pack?
Again, the “old school” approach. If you don’t have the proper learning of the basics of art, i.e.; understanding light & shadow, etc., then you’re not really an artist.
How do you think technology has influenced the creative industries and how have you adapted to these changes?
See my response above regarding AI.
What is the one thing that you would change about the industry?
There are many. But one of the top would be for companies to quit selling out for quick and easy manufactured work just to save money. The work ends up to be nothing but crap.
Any websites, books or resources you would recommend?
Not specifically. Just always keep searching, learning, and growing.
