Packaging design has arguably become one of the most sophisticated, holistic and powerful examples of the designer’s craft.
With around 40,000 packs to choose from in your average supermarket the challenge is to stand out. Packaging on a supermarket shelf has less than three seconds to grab your attention. Got your attention? Now they need to withstand your close-up scrutiny.
We've pulled together some of the amazing designs from fantastic agencies showcasing their skills on our site.
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
When designing Miller’s Quay, in collaboration with award-winning architects Howells, Peel set out to create a new iconic landmark for Wirral, integrating urban living with natural surroundings. The result is a contemporary interpretation of...
Posted by: Creativepool Editorial
This month marks the launch of a landmark UK brand campaign by Merlin Entertainments, the global leader in branded entertainment destinations. Known for iconic attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, the lastminute.com...
Posted by: Creativepool Editorial
