ABOUT

One mammal’s mission to rid the world of boring snacks.

Our brief was simple: shake up the savoury snack aisle in Tesco with a new brand idea that's BIG on personality. Our llama is a quirky, charismatic brand champion - the ultimate product perfectionist bringing us snacking bites with a big kick of flavour. Strong, punchy colours, characterful typography and a "rant" through all pack copy are designed to capture his posturing and bristling passion.