Agency of the Week: Wieden+Kennedy

Creativepool Editorial

Published 20/07/2016

Follow their passions for Booking.com

To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features two friends from Kyushu as they explore their love of food in and around Japan. They visit multiple accommodations, each with its own culinary speciality. By showing so many amazing accommodations, the spot illustrates the range and diversity of properties offered by Booking.com. Following the TV spots, the campaign will release two more TVCs focused

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

What Will Clients Look For in Agencies in 2030?

As AI forces agencies to question not only how they make the work but where their value really lies, few leaders are pretending to have all the answers. Leith Managing Partner Richard Marsham has been thinking about what that uncertainty means in...

Posted by: The Leith Agency

Leaders

The answer’s a party, what's the question?

Most creative agencies treat their talent like battery hens these days. Chained to a Mac, squeezed for every billable minute, and judged entirely by the utilisation rates on a timesheet. Then their management wonders why the work looks tired and the...

Posted by: Simon Manchipp

Leaders

Foreign Among My Own

Not Lesser: What I Learned About Belonging From Being Made to Feel Foreign in My Own Community There's a particular kind of loneliness that doesn't have a name yet - the loneliness of being excluded by people who are supposed to be your people. I...

Posted by: Ayman Zahid