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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
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creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
What Makes a Great Affordable Ad Campaign?
Features
Global creative calendar: October 2026
Features
CP Loves... Pregnant, sleeping, Russian couples (by Jana Romanova)
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The only lovely service station on Earth. Are we there yet?
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How to... Get bigger clients
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skyFAIL - Has Bond gone off-brand?
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#Trends. Furniture design - Even Brad Pitt is having a go.
Features
5 Minutes with... Marc Bessant, Real World Records
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#Trends. When technology gets creepy.
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CP Loves... "Scrapheap Symphony" by Chris Cairns
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The 'Welcome To Las Vegas' sign, appreciated.
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How to... Work from home effectively
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Clay Marzo. Creativity in a 6ft wall of water.
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Out of sight. What became of the virtual office?
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'Action Painting' gets us in a mess.
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Can copy-writing be taught?
Features
Ten reasons to quit your job.
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CP Loves... The artist who inspired Madonna.
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Ella Universe
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In search of the 10%. Is Sturgeon's Law the alarming truth?
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Why creative jobs aren't always a bowl of cherries.
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"Brad Pitt" - that's rhyming slang for...
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Erase and rewind - Is TV advertising a broken model?
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CP Loves... The strangely moving web art of Dain Fagerholm
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From Up North
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Spotlight: Alex Donne-Johnson
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The best a man can get: Ten milestone moments in advertising history.
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Thinking outside the corporate box.
Features
Have Obama supporters created the most insulting ad of all time?
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Is it possible to be too creative?
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#Trends. Love to hate Damien Hirst.
Features
Road to ruin. The resignation letter that should worry us all.
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My favourite adverts are currently...
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How to... Write a great radio ad
Features
Speakers Corner: Phil Dearson - Advertising is a Tax.
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CP Loves... Designers In Residence at the Design Museum.
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CP Loves... The Olympics in LEGO
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Trailblazers. Usain Bolt - the brand.
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