The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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News

Winners and losers – BrewDog vs Diageo

The Emirates Stadium played host to this years Drum Marketing Awards. McCann Manchester and Aldi Stores continued to reap the rewards of their ‘Aldi Likes Brands’ campaign. After winning the Roses Advertising and Design Awards Grand Prix...

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Events

CP Loves... Bauhaus: Art as life

by Jessica Hazel The Barbican has just launched an exhibition about the most influential art school of the twentieth century, the largest to take place in the capital in the last 40 years. That art school is of course Bauhaus - think tubular steel...

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Inspiration

Spraycan copywriting

Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...

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Features

Ma'amite. A love or hate tribute to Her Majesty

Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...

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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

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Inspiration

Is your boss any good? 10 attributes of a top creative director.

I had a go at being a creative director once. It didn't quite work out. All sorts of reasons why but the main one being that I was just 30 years old. Looking back that's probably too young to be in the hot seat. Although I knew how to come up with...

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Inspiration

Job Idol (Britain's Got The CV Talent X Factor?)

I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...

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Inspiration

Is brainstorming a waste of time?

We've all been there. The flip charts at the front of the room. The post-it-notes around the walls. The plate that once detained a packet of custard creams. The incessant doodling. The standing up and the sitting down. The glazed eyes staring into...

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News

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

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Advice

Do you network?

Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...

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Advice

Abstract product design: one bar of Hope, please

Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...

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Inspiration

Land of the free. Has charging for things become taboo?

HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...

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Features

5 minutes with... Stephen Hardingham - Channel 4

Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...

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Inspiration

The best and worst jobs of 2012 - where does yours place?

Careercast.com is a website owned by Adicio inc. and has just drawn up a list of the best and worst US jobs for 2012. There are 200 jobs in the list and it's compiled from data from the Bureau Of Labour Statistics, takings aspects such as work...

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Advice

Portfolio Tips

What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...

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State of Grace. Beware - careless tweets cost careers.

Twitter can be a bear pit. As a repository for anything that crosses one's mind, it tends to attract rebuttals, rejections, replies and refutations like an old sweet attracts pocket fluff. However, with a bit of luck, a judicious following policy and...

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Inspiration

Trailblazers

Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...

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Inspiration

Can creativity be taught or is it something we are born with?

Creativity has got to be one of the most important skills in the world today. Take a look at any recruitment ad in the corporate world and you’ll see how much the skill is in demand. Right now all kinds of companies are looking for...

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News

Snap decision - why Facebook bought Instagram

Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...

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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

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Inspiration

The best opening titles to movies

Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that - just simply entertain. What...

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Inspiration

The yolk's on us - the Creme Egg story.

Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...

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Inspiration

Facebook Vs. CVs - is it ok for employers to stalk applicants?

As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...

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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

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Inspiration

Go big. 10 awesomely epic ads.

From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...

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Inspiration

Is Groupon's copywriter on acid?

Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...

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News

Quietly Redundant - the future for the QR code?

I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...

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Inspiration

Roald Dahl. More than mere talent

I've always been interested in creative people. Why they do what they do. Where their ideas come from. What makes them tick. Today, for no other reason than I want to, I thought I'd write something about a true legend and a prince among men: Roald...

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Advice

Digital Design and Development - The amalgamation of skills sets

In this month's article we will be looking at the grey area these days between front end design and development. Most of Source's clients have restructured their creative and tech departments forcing people to be able to design and build projects and...

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News

Great British Design

As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...

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News

UK Mobile Advertising continues to grow

Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...

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