The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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News

UK Mobile Advertising grows and grows

Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...

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Features

#Trends. Love to hate Damien Hirst.

by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...

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Features

Road to ruin. The resignation letter that should worry us all.

by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...

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Features

Speakers Corner: Alan Long - Proud to be Digital.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...

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Features

My favourite adverts are currently...

by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...

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Features

How to... Write a great radio ad

by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...

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Advice

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

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Inspiration

CP Loves... How Anthony Gerace uses a Playboy.

by Jessica Hazel On first glance, these chromatic collages from Anthony Gerace appear to be quite simple compositions but what they actually represent is hours and hours of trawling through vintage magazines such as Life, Playboy and Popular...

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Advice

Opinions - Kindling. What do eBooks mean for writers?

by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...

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Advice

Opinions - Who cares what you think, Mr. Freelancer?

by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...

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News

Kellogg's first Tweet Shop

Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...

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Advice

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

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Inspiration

CP Loves... What we saw at the London Design Festival (2012)

by Jessica Hazel Last Thursday we wandered around the Brompton district of London Design Festival 2012, sampling beers, cheese and pretzels and an array of up and coming and established designers newest ideas. Here are a few of our...

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Features

Speakers Corner: Phil Dearson - Advertising is a Tax.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for industry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want...

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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

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Inspiration

CP Loves...Gerry Anderson. The movie director that never was.

by John Fountain When I was a young lad one of my greatest joys was screened on ITV on Saturday mornings. It was an action-packed TV production with high-octane plots, daring dos and heroics that young boys, raised on a diet of Bobby Moore, Scooby...

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Inspiration

CP Loves... Philip Treacy and his miscellaneous millinery.

by Jessica Hazel. As London Fashion Week SS2013 reaches its climax, the last few glasses of free champagne will be downed and fashion's most committed followers will have to pack away their outrageous outfits for another six months. Fashion Week is...

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Advice

Opinions - Why do creative agencies all talk the same?

by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...

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Inspiration

CP Loves... The glass dome of the Reichstag.

by Ashley Morrison One of Berlin's most impressive buildings was actually British designed: the extraordinary glass dome sitting atop the Reichstag, built by Sir Norman Foster. I'll be honest, I was surprised to learn that the Germans asked a Brit...

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Events

London Fashion Week 2012

It’s that time of year when the world’s leading fashionistas descend on the capital to let the high street know what everyone should be wearing this season. According to the 2010 Value of the UK Fashion Industry report, British fashion is...

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Inspiration

Opinions - Stephen Hawking - the man. The brand.

by Magnus Shaw Elvis Presley, James Dean, Marilyn Monroe - throughout the modern era, one or two human beings have exceeded their brief to be carbon-based lifeforms, walking around, eating dinner and making other carbon-based lifeforms. For want of...

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Events

London Design Festival 2012

The London Design Festival is celebrating it's 10th year with new exhibitions, installations, workshops and the launch of the Global Design Forum. The festival celebrates London as the design capital of the world. This year Trafalgar Square is home...

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Advice

Opinions - Copywriters: Are you Mac or PC?

by John Fountain A few months back I started a new full-time job. Now, I won't get myself into trouble by naming the agency, but it didn't quiet work out the way I would have liked. So after 10 days into the job, I quit. The problem was that this...

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Advice

Get the most from the hard work you perform by Halcyon Management

Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...

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Inspiration

CP Loves... Berlin's East Side Gallery

by Ashley Morrison Understandably, a lot of people hate graffiti, mainly because it takes the form of the pointless defacement of public or private property with little more than large and ugly "tags," carried out by people who are - usually -...

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Advice

Opinions - Should creative people live with creative people?

by John Fountain Cast your eyes over to the right hand side of this blog and you'll notice something called "Date a Creative". For all the time that I've been writing blogs for Creativepool, I admit I haven't given that web banner very much...

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Inspiration

CP Loves... Designers In Residence at the Design Museum.

by Jessica Hazel. Today marks the opening of the 5th Annual Designers In Residence exhibition at the Design Museum. The 2012 brief, entitled "Thrift," invited designers to explore whether or not it is more difficult to produce a refined design for...

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Advice

Opinions - Help yourself. Is it ever okay to nick an idea?

by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...

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