The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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News

4 great ads - all banned

Violent. Rude. Sexist. Dangerous. And harmful to animals. Here's some top TV ads that have fallen foul of the authorities. Suicide Bomber. Volkswagen Here's an idea. How about we show a suicide bomber in an ad designed to show the VW Polo as a...

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News

The Guardian's Three Little Pigs

Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...

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Inspiration

Lessons from a freelancer

I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...

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Inspiration

When busking meets big business

In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...

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Features

Agency v freelance. Better pay, better work or better life?

Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...

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Inspiration

Trailblazers

Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...

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Inspiration

Inspirational women in advertising and design

From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...

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Inspiration

Ursa majors - the ten best known bears in advertising.

Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...

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Features

Creative Directors on camera

From YouTube, leading advertising creatives explain what they do, why they do it and what excites them. Bill Bernbach on Creative Qualities. 'The basis for persuasion is to understand what motivates a man' Brilliant stuff from the greatest...

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Inspiration

Late-night genius

You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...

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Features

What's the problem with the Big Fat Gypsy Weddings campaign?

This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple...

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Advice

Know your value and prepare to negotiate!

by Richard Bloom, Purple Consultancy. The past 18 months or so have seen the creative industries recover from the recent recession at an astonishingly fast pace, at least from our point of view as recruiters it has. It is still very much a...

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Inspiration

Where's the love? Have we had enough of sex in advertising?

For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...

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News

50 Years of Sunday Times Magazine Covers

My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...

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Advice

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

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Meet Nick Asbury. Award winning copywriter.

Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...

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Inspiration

Room 101 - ten things to hate about TV advertising

If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...

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Advice

The four things you need to be a successful freelancer

At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...

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Inspiration

Who was your mentor?

Art director, designer, copywriter, illustrator, artworker, creative director - I have a question for you. When you first started in the business, were you lucky enough to sit at the feet of an expert? Did someone give you a helping hand and teach...

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Inspiration

10 awesome stop motion videos

Stop-motion clips seem to popping up all over the place at the moment. With the popularity soaring for this fantastic technique, the bar has really been raised for the standard of clips. From individual projects to all the way to company adverts,...

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News

Creativepool 36t5

Creativepool recently joined in with an initiative set up by Andi B where he was challenged to wear a new t-shirt every day of the year. Sounds like fun we thought, and who else are we going to get to wear those bright pink t-shirts of ours? Here's...

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Inspiration

Product design to kill for: designer coffins

Unless you're getting on a bit, you probably haven't given much thought to what sort of coffin you'd like to be buried in when the time comes. There's a funeral director in Golders Green that displays one in his window with a picture of a Spitfire...

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Features

How to sell football boots. Nike's top four telly ads.

The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...

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Features

We're all writers now. How recession damages copywriting.

There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...

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Inspiration

The 15 best animated music videos

Animated music videos only crop up once in a blue moon but when they do they can really bring a song to life. As the number of animation techniques and styles has increased over time, the videos on offer have become increasingly diverse. Spanning...

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Features

Design for Living: a Room for London

As installations go, A Room for London is about as unique an example as you'll ever find. A one-bedroom apartment in the shape of a boat, it's perched high on the roof of the Queen Elizabeth Hall on London's South Bank. Chosen from over 500 entries...

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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

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Inspiration

Keep Calm, it's another Keep Calm novelty item.

'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...

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Inspiration

10 of the best packaging designs

From cool and tasteful to wacky and downright weird, effective product packaging can enable a product to be seen in an entirely new light. Here are ten of my absolute favourites. From spaghetti to headphones, this list covers all and any types of...

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Inspiration

Retrospective: Trailblazers of 2011

Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...

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Features

The Artist. Why the producer deserves the loudest applause.

In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...

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Features

Wedded bliss - discovering an inspiring media hub.

It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...

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