The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Features

The 'write' idea.

by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...

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Features

Sorry, you're too creative.

by John Fountain. A few months back I was helping a friend review some CVs for a copywriting position. There was the usual mix of applicants and all of them from different writing backgrounds including b2b, pharmaceutical, PR, blogging, journalism,...

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Inspiration

CP Loves...David Bowie - The Man Who Sold The World.

by Magnus Shaw. It doesn't matter if Sky TV project their logo onto the moon for three months. If Tesco book Al Pacino to front their 2013 campaign, it will make no difference. Should Galaxy build a scale model of the Hoover Dam from solid milk...

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Inspiration

CP Loves... Jonathan Gabb: 3D painter

by Jessica Hazel. Jonathan Gabb is a South-London based artist who has just opened a new show today showcasing his rather uncanny knack for creating the worlds first 3D paintings. Made from PVA glue and acrylic paint, these fragile constructions...

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Inspiration

CP Loves...The wonderful work of Christopher Boffoli.

by Magnus Shaw. I'm well aware of my tendency to be a grouch. Blame it on old age, blame it on a personality flaw, blame it on the boogie - whatever the reason, I absolute concede the point. When I find something unsatisfactory, foolish or flawed,...

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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

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News

Grey London brings us The Sun's Big Smile Giveaway

Grey London have worked with WPP's Team News agency to create a multi-channel campaign launching the Sun's Big Smile Giveaway. The campaign consists of promotions, giveaways, fun content, all to help the nation get through the 'depression' of...

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Features

5 minutes with... Stuart Wilson, JWT London

When and why did you join? I joined JWT London in January 2009 after spending the previous six months as a freelancer. My opportunity came about through a digital resource gap within the Shell team. What do you actually do? My time is split 50/50...

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Inspiration

#Trends. Cam-whoring

by Jessica Hazel. According to the Urban Dictionary the term 'Cam-Whoring' can have one of three possible meanings: 1. 'To take pictures of either yourself and/or with your friends excessively'. 2. 'The act of taking pictures of oneself with...

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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

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Features

What will happen in advertising in 2013?

by Ashley Morrison. It seems clear to me that adverts are getting cleverer. Gone are the days of naive wonder with small children pondering how Mummy gets the dishes so clean, or young teenagers dancing around in waistcoats while sucking on their...

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Features

Santa Claus - what the science says.

Merry Christmas Creativepoolers everywhere. As this piece arrives on Christmas Day, you'll have seen that Santa has completed his work. But, have you ever wondered what Father Christmas goes through every year? Well, we have. Which is why we set...

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Inspiration

The 12 Days of Christmas. BANNED.

Christmas Eve is finally here and I'm feeling festive. Well, actually, I was feeling festive a while ago because I've been doing an awful lot of carol singing throughout December. Not that I'm bragging but, for the most part, these carol concerts...

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Features

Best of the web

by John Fountain. Looking for a bit of creative inspiration over the festive season? Yep, me too. Never mind, let's make do with some weird, wild, crazy, funny and stupid stuff that I've tracked down on the web. Take a bunch of random comments and...

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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

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Features

Distracted?

by Jessica Hazel. During the time it took to write this article I have gone to get some garlic bread out of the oven, eaten the garlic bread, let the cat in, chatted to my flatmate twice, opened my advent calendar, located the knife sharpener in the...

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Features

5 minutes with... Simon Attwater, LBi London

When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...

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Features

Can blogs change an opinion?

Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...

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Inspiration

CP Loves...Nemesis Pictures

by Jessica Hazel. Singapore is home to Nemesis Pictures, a commercial photography studio founded by established photographer Jeremy Wong. He is the brains behind the pug loaf, an amazingly strong and memorable image which has found it's way onto...

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Features

Remember my name. Why aren't there more famous copywriters?

by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...

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News

Frank Gehry to design Facebook's new California campus

Facebook has brought in the famed architect, Frank Gehry, to design the expansion of the California headquarters in Menlo Park. Plans for the 420,000 square foot plot will include a single-story warehouse with a roof-top garden that will cover the...

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News

Claire Parker discusses corporate design ArboUnie

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she will judge a corporate design, together with Tom Dorresteijn from Studio Dumbar and Stefan...

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Features

Do you love what you do?

by Ashley Morrison. And do you do what you love? OR do you now HATE what you USED TO love? If it's the latter, is that because it's now your job - and, because you do it day in, day out, it's taken all the love away? I put out this question out in...

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Features

Stuart Wilson, Creative Director at JWT London

Stuart Wilson Creative Director, JWT London... Website: jwt.co.uk Twitter: @JWT_London Facebook: facebook.com/JWT-London Twitter: @stuwilson JWT London is an integrated creative agency of international imagination. Our heritage of innovation, our...

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Features

Benjamin Anthonisz

Creativepool profile: creativepool.co.uk/BenjaminAnthonisz Website: 76kid.com Facebook: facebook.com/76kid Twitter: @76KlD "My passion is digital design and illustration. This year I joined moonpig.com as Head of Online Design with the main objective...

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Features

Design Juices

Design Juices started back in January of 2010. It was a structured way to document all the inspiring work and creative designers I was finding in my research online. The blog grew from this scrapbook of inspiration into a more structured way to give...

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Features

Spotlight: Graham Higgins

Graham Higgins is a motion graphics designer who works mostly in After Effects and Maya, but says he still feels like a bit of a novice in the motion graphics industry. CP profile: creativepool.co.uk/GrahamHiggins Website: sircharlesgraham.com How...

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Features

Pillar Box Post

Website: pillarboxpost.com When did you start out blogging? I started blogging just over 3 years ago in the summer of 2009...which happened to be about 3 years after I resolved to start a blog! How did you choose your blog name? One of the (many)...

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Features

Mischa Lee

Creativepool profile: creativepool.co.uk/MishcaYLee Website: whenyellowmeetsgrey Facebook: facebook.com/bonybean "I am a multi-layered graphic designer and illustrator with different personality traits that loves to giggle. This enables me to play...

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Features

Lee Ray

Creativepool profile: creativepool.co.uk/freelancedirectory/LeeRay Website: lee-ray.com " I am an experienced Artist and Illustrator with a B.A.Hons Degree in Product Design and 16 years experience in creating Concept Design, Illustration, and CG...

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