. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Stuart Cripps

Graphic Designer, Photographer, Creative Director, Nero Creative Ltd

United Kingdom

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Emily Valentine

Graphic Designer/photographer, freelance

United Kingdom

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Andrew Nutt

Retoucher

United Kingdom

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Philip Treacy

Integrated Art Director, freelancer

United Kingdom

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Jean Tanis

Motion Graphics

United States

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Mantra Lingua Ltd

United Kingdom

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Littlefish Creative

United Kingdom

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NITINAN BOONSIRIPIPHAT

Architect - Part 2

United Kingdom

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Johnny Jenkins

Illustrator

United Kingdom

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Elayne

Photographer, Elayne Barre Photography

United Kingdom

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Paul

Freelance Editor Animator Hybrid, Paul Bridges Creative Limited

United Kingdom

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Hurricane

United Kingdom

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Shamsu Alkali

Head of IT Web Dev/digital design, eknowvate Company Ltd

United Kingdom

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Karan Kapoor

PHOTOGRAPHER

United Kingdom

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Dee Chaneva

Photographer, Hillfield Photography Studio

United Kingdom

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Sergio Fabrega

Founder architect and 3d visualizer, Visuaaal studio

Spain

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Sally Comfort

Designer and Art director, self employed

United Kingdom

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Michelle Metcalfe

Graphic design intern, Creighton University communications and marketing

United Kingdom

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Scott

Freelance Designer/Illustrator (Desillustrator), Me

United Kingdom

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Gwladys Rabardy

Fashion Graphic Designer

United Kingdom

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