. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Bilel Labjaoui

Art director, VMLY&R London

United Kingdom

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Alice Halstead

Director/Art Director

United Kingdom

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Axel Tagg

Art Director, Forsman & Bodenfors

Sweden

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Farah Abbas

Art director

Egypt

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A

Junior Art Director & Copywriter Creative Team

United Kingdom

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Jonathan Gustin

Designer & Art Director, freelancer

United Kingdom

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Perfection Reloaded

art director, Crown's games

Romania

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Darren Endicott

Group Art Director, Think Publishing

United Kingdom

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Gaetano Cerrato

Art Director

Italy

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Enzo Escobar

Art director, Inbrax

Chile

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Chingiz Adilov

Art Director, Frogsland

Azerbaijan

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Eugenia Clara Fendri

Art Director

Singapore

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Luca Tedesco

Graphic Designer & Photographer

United Kingdom

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Miriam Oladejo

Flame/ Nuke Artist, Freelance

United Kingdom

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Luke

VFX Artist/ Motion Graphic Designer/Art Director, Luke Busby Ltd.

United Kingdom

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Daniel Ravanelli

Compositor / Lighting Artist

United Kingdom

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Emir Cetinoglu

VFX Artist, Pink Chair Productions

United Kingdom

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Rajesh Patel

3D Artist

United Kingdom

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Aïda Muncunill

Roto artist

United Kingdom

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Anass Moudakir

2D Artist, Freelance

United Kingdom

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