. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Rima Abou Esper

Senior Visual Designer

Lebanon

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Freelance art director and graphic designer, SNT Design

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Nick Taylor

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Christabel Spong

Art Director

United Kingdom

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Seb Jamous

Art Director, Quiet Storm

United Kingdom

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Arturo Berrios

Concept Artist

Spain

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Heidi Shackleford

Art Director

United Kingdom

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Katya Crichton

Art Director

United Kingdom

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Guillermo Flores

Art Director

Mexico

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Karolina Eriksson

Graphic Designer / Art Director, Monki

United Kingdom

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Amber Wright

Junior Art Director

United Kingdom

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HITESH CHAUHAN

Art Director, Publications UK

United Kingdom

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Kristy Marsh

Freelance Art Director

South Africa

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Sherine Osman

Art Director

Egypt

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Francisco Molina Rubiales

Creative Art Director

Belgium

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Sandrine

Art Director & Designer, Remote

France

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Tom Williams

Designer, Art Director, Tom Williams Design

United Kingdom

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Maciej Żumirski

Art Director, Space Of Ad

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Daniel

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