. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Gabriel Evangelista

Creative & Art Direction | Illustration

Portugal

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Sukesh Shetty

Graphic Designer, Manipal digital

India

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Erwin Bacho

Illustrator, YourMechanic

Philippines

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Ari Glass

Concept Artist, Soufender

United States

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Alex Rivera

Filmmaker, Freelance

United Kingdom

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HUE WORKS

United Kingdom

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Ian Rossenrode

Senior Multimedia Creative, Freelancer

United Kingdom

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Charli Lin

Illustrator, Charli Draws

Australia

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Emanuela Miani

Graphic Designer

United Kingdom

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Jason

Unemployed / Freelance

United Kingdom

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Atyeb

Senior Composito, Framestore

United Kingdom

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Gareth Williams

Communications Officer, Think Local Act Personal

United Kingdom

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Camila

Art Director, Freelance

Netherlands

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Hazel

Retoucher, Magnet Harlequin

United Kingdom

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Syful Islam

3D Animator

Bangladesh

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Design by Structure

United Kingdom

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Jakub Landl

Videographer, Jakub Landl

United Kingdom

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Natalie Newsome

Freelance Artist/ Graduate

United Kingdom

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Mike Martin

Creative Director, Ogilvy Cape Town

South Africa

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Filipe Costa

Adobe UK Student Representative, Adobe

United Kingdom

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