. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Felix Bârcã

Graphic designer, Forever Living Products

United Kingdom

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Claire Huggins

Graphic Designer / Studio Manager, Iguana Creative

United Kingdom

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Dustin Young

Creative Director, Young.Agency

United States

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Emma O'Neill

PA, jkr

United Kingdom

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Yuliana Pandelieva

Graphic Designer

United Kingdom

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André Takeda

VP Creative, Fox Networks Group Latin America

Argentina

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Lauren Bowers

User Experience (UX) Designer

United States

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Hanover

United Kingdom

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Sebastian Balaciu

Creative Director, BLUEFIREMARK

Romania

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Wayne Jordan

Owner, Rawr! Creative

United Kingdom

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Anatoli Deriouguine

Founder and CEO, no-fuss design

Montenegro

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Fishpie

United Kingdom

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Daniel Shires

Artworker, TurnbullGrey

United Kingdom

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Lee 3D Ltd

United Kingdom

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Neil Maguire

Storyboard Artist, Freelance

United Kingdom

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Gavin Ellis-Heal

Director, Omni-Direct PPS

United Kingdom

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Elite Associates

United Kingdom

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Collins Sakala

Cartoonist, The New York Times

Zambia

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Mary Sims-Howlett

Photographer, Mary Sims-Howlett

United Kingdom

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NU Creative

United Kingdom

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