. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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AdGreetz

United States

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Marketplace Creative

United Kingdom

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AGI Solutions

United Kingdom

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Elateral

United Kingdom

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Syed Aqeel

Sub-editor, The Counsellor Magazine

India

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Mir Yasir

Curriculum Developer for physical literacy, OGI International Sports PVT. LTD

India

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Saqib Naik

Drummer, Blues The Band - Promoting kashmir

India

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Ghazal Qadri

Illustrator

India

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Anzar Raina

Digital artist, online

India

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Umar Manzoor Shah

Copywriting Journalist

India

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Muhtad Shah

2D Artist

India

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Mavish Mehmood

Principal QA, AKQA

India

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Germaa

Creative Director, Sambba Advertising - Brazil

Brazil

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Pedro Cherem

vp, mdo

Brazil

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Sammy Situma

Video/Photography Producer, Kenya Red Cross Society

Kenya

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Renato Bittencourt

Art Director, GAS Multiagencia

Brazil

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Barbara Muller

CCO, Eric Bike

Brazil

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Rafael Gaiani

Motion Graphics Designer, Self Employed

Brazil

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[ CHEL ]

Production Designer / Creative Producer

United States

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Linda Jacobsson

UX / Interaction Designer, Hogia

Sweden

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