. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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HENRY WEST

Creative Director, Freelance

United Kingdom

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SHANE WALTER

CREATIVE DIRECTOR, onedotzero

United Kingdom

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Akil Barnes

Production Specialist/Video Editor

United States

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Barbara Machula

art slave, Machula Design

Greece

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Nadhem Khenissi

Motion Graphics Designer / VFX Artist, Dreamy Entertainment - TYMOO TV

Tunisia

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Vraj Pandya

Video Editor, Copperstones

United Kingdom

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Adil Khalid

Creative Director

Pakistan

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David Quiles Guilló

Creative, TheWrong

Spain

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Sasha Blore

Creative, N/A

United Kingdom

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Christopher Pretorius

Managing/Creative Director, Grafixation Solutions (Pty) Ltd

South Africa

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Guy Gazit

Freelance filmmaker, animator, Animation Guy

United States

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Marek Czwojdrak

Media Manager, Thatchreed LTD

United Kingdom

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Edgar Gevorkyan

3D Animator

Armenia

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Jonathan Waterhouse

United Kingdom

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Natasha Duking

Online specialist, DPM

United States

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Aymane Rakdani

crypto investor, Trapbitcoin

Italy

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Mike Beukes

Managing Director, NOAH

United Kingdom

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Jeavon Smith

Executive Creative Director, Amplify

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Paul Kurzeja

Executive Creative Director, Redwood

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Thanigai Vel

UI UX Designer, Rootally AI

India

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