. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Eun Lee

Motion Graphics Designer

United Kingdom

Connect

View profile
Goldtooth Creative

Canada

Follow

View profile
Charlie Jones

Researcher, Blink Films

United Kingdom

Connect

View profile
Gabriel Amauru

Creative Director, Prsuade

Norway

Connect

View profile
Duncan

Creative Artworker, Self-employed

United Kingdom

Connect

View profile
Jagbir

Artworker, Designer, Owner, Basics & Details Ltd.

United Kingdom

Connect

View profile
Ryan Seddon

Creative

United Kingdom

Connect

View profile
Martin Taussik

Copywriter

United Kingdom

Connect

View profile
Dymitr Malcew

Architect - Part 2

United Kingdom

Connect

View profile
Rapinder Athwal

Graphic Designer

United Kingdom

Connect

View profile
Pousada Chapada dos Veadeiros

Brazil

Follow

View profile
Polina Charters

User Experience Designer

United States

Connect

View profile
Bryn Jones

Senior creative, Beardy Bryn Ltd

United Kingdom

Connect

View profile
Pulse Group

United Kingdom

Follow

View profile
Holly Doyle

Production Coordinator

United Kingdom

Connect

View profile
Scott Vaux-Nobes

Senior Creative

United Kingdom

Connect

View profile
Santo

United Kingdom

Follow

View profile
Lawrence Lee Kar Yeung

Creative Director

Connect

View profile
Vera Braghiroli

Promotions Producer

United Kingdom

Connect

View profile
Johan Van Schalkwyk

Art Director

South Africa

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.