. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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SSP Media

United Kingdom

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Steve Edge Design

United Kingdom

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Paul

Art Director

United Kingdom

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Kevin Coward

Creative

United Kingdom

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Kate Margolis

Creative Directr, breakupbuddy

United Kingdom

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George

Creative and Development Manager, CBS Outdoor Digital

United Kingdom

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Thomas Wright

Retoucher

United Kingdom

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Pendragon Productions

United Kingdom

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Joseph May

Motion Graphics Designer

United Kingdom

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Khaled Fawal

Graphic designer, Freelance

Turkey

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Matt Grabowski

Business Strategy Director, POP

United Kingdom

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Adrian Hodges

Digital Designer, Freelance

United Kingdom

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Domenico Massareto

CCO, Publicis

Brazil

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GREY Düsseldorf GmbH

Germany

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Solace Bookkeeping and Accountancy Services

United Kingdom

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Agency S/R

United Kingdom

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Sam

Creative Lead

United Kingdom

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Dorian

Freelance Designer and Developer, Self-employed

United Kingdom

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Yaw

Motion Graphics Designer

United Kingdom

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Fixer In Spain

Fixer/Production manager in Spain, Fixer in Spain

Spain

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