. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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United States

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Senior Technical Lead Designer, Seymourpowell

United Kingdom

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Code & Pepper

Poland

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Skookum Films

Portugal

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Stopgap

United Kingdom

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Broadcast Producer

United Kingdom

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Motion Graphics Designer

United Kingdom

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Creative Director, Kerry Brown Design

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United Kingdom

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Seven Stars Developments

South Africa

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Freelance Production Assistant, Freelance

United States

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Creative Director, Troika

United States

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Miguel Martins

Musician/Music Producer/Composer, Independent Artist

United Kingdom

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Rabble Post Production

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Creative Freelancer, Andi Best Illustration & Design

United Kingdom

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Mike Lapalme

CG

Canada

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Tanya Garma

Account Manager

Australia

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Nathaniel Spencer

Digital Designer/Animator, Vizuale ltd.

United Kingdom

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Corinne Lines

BA (Hons) Advertising Graduate, Southampton Solent University

United Kingdom

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Victoria & Albert Museum

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