. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Paul Ballard

Creative Director, Streamline Creative Ltd

New Zealand

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Sharan Iyer

Copywriter, Crayons Advertising

India

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Adam Riley

Copywriter

United Kingdom

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Ana Kuni

Illustrator, AnaKuni

South Africa

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Ishaya Shadrach

Mr., Yisufix Inc

Nigeria

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Katy Hoste

Illustrator, KHoste Designs

United Kingdom

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Mark Bishop

Senior Visual Designer, Nigel Wright Group

United Kingdom

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Chris Lorensson

Creative Director

United Kingdom

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Simas

3D Artist, N/A

United Kingdom

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Paul L. R. DuBois

Copywriter

United States

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Sisi Donovan

Assistant Director

United Kingdom

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Oleg Pristupa

3D Artist

Russia

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Dominic Jacobs

Video Editor, Tadao Productions LTD

United Kingdom

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comparethemarket.com

United Kingdom

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Yunyuan Zhang

Freelance Graphic Designer

United Kingdom

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Syri Kullashi

Creative Director, Blueocean MI

United Kingdom

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David Kirby

Lead Designer, Vodafone TV (UK)

United Kingdom

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Jennifer Carson

Film Maker, Ruby Pseudo Consulting Limited

United Kingdom

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Thomas Geffroyd

brand Content Director Watch Dogs, Ubisoft

Canada

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Patrick Blazin

CG Animator, Freelance

United States

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