. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Arif Hossain

UI/UX Designer, TopPlay

Bangladesh

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MD. JAHIR UDDIN

Senior Art Director, Adcomm Ltd

Bangladesh

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Anayet Hossain

Design, Payra

Bangladesh

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Sharmila Zaman

Student

Bangladesh

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Mahabub Alam

Motion Graphics Designer, my own

Bangladesh

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Irshad Ullah Sayeed Hero

Broadcast Art Director

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Mehedi Hasan Kiron

Motion Graphics Editor

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Nizam Uddin

Graphic Designer

Saudi Arabia

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Waqar Ikram

Advertising and Public Relation

Bangladesh

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Masudur Rahman

Graphic Designer, Freelancer

Bangladesh

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Mizanur Rahman

Elite Author, Envato

Bangladesh

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Jennifer James

Associate Producer, Jane Sanger

United Kingdom

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Lacey Paulson

Associate Producer, Freelance

United Kingdom

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Ashley Acevedo

Associate Producer, Company Man Studios

United States

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Aanchal Ahuja

Associate Producer, Offroad Films

India

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Charlie Stuart-Grumbar

Production designer, Freelance Production Designer/Art Director

United Kingdom

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Tyla Hough

Freelance Artist, Self Employed

United Kingdom

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Beth Doherty

Junior Artist, Framestore

United Kingdom

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Béibhínn McCarthy

Digital Illustrator

Ireland

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Krishan Senarathna

Graphic Designer, Dreamron Lanka (pvt) Ltd

Sri Lanka

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