. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Robert Half

United Kingdom

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Karen Wong

Digital Associate Creative Director, Saatchi

United Arab Emirates

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Manu

UI/UX Designer, Utile Software Solutions

India

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Duncan

Art Director, The CHA Group

United Kingdom

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Paulo Ruivo

Creative Director, freelance

Portugal

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Handle Recruitment

United Kingdom

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AfroAvenue

United Kingdom

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Clare Baybutt

Freelance Filmmaker

United Kingdom

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MADE.FOR.DIGITAL

Netherlands

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Will Peers

Graphic Designer, HIDS-DIRECT

United Kingdom

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Imogen Gibbs

Broadcast Assistant, BBC Radio Berkshire

United Kingdom

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ELENA NAZARE

GRAPHIC DESIGNER/ SENIOR DESIGNER/ MOTION DESIGNER/ AV TECHNICIAN

United Kingdom

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Kate Muffet

Illustrator/Graphic Designer, Freelance

United Kingdom

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Nicholas Mckay

Head of Creative, QA

United Kingdom

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JC Estensen

Chief Creative Officer | Founder, Estensen Advertising

United States

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Mike Hutcherson

Video Editor

United Kingdom

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Andres Conde

Director, Producer & Editor, Freelance

United Kingdom

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Ian Barnes

Creative Director, Free Range Creative

Australia

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HugoPhotoArt

United Kingdom

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Eve'll Industries Limited

United Kingdom

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