. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Volume

United Kingdom

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Caleb (Phil) Powdrill

Freelance Creative & Design Director, CAPOW Studio

United Kingdom

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Tatiana Batalha

graphic designer, tatibatalha.com

United Kingdom

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Majid Kaviani

3d artist, kanoon iran novin

Iran

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Ellie Hubble

Senior Copywriter

United Kingdom

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Shaun Campbell

Designer

United Kingdom

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Justine Ellis

Artworker, Freelance

United Kingdom

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Yurdana Prada

Photographer

United Kingdom

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Marc

Senior Designer, Currently Looking

United Kingdom

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Giles Hudson Marketing Communications

United Kingdom

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NOHAU creative

Netherlands

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Made by Campfire

Australia

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Matthew Shurben

Motion Graphics Designer, ShurbenStudios

United Kingdom

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Jon

Graphic Designer, Freelance

United Kingdom

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Kristina

Animator

United Kingdom

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Michael

QA Analyst & Design specailit, FX Digital

United Kingdom

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Paul

UI Artist, FuturLab

United Kingdom

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Jack

Design Assistant

United Kingdom

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Ade Walker

Motion Graphics Designer

United Kingdom

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Damian Kemp

Motion Designer, Animator and Visualiser

United Kingdom

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