. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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United Kingdom

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Sticky Content

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Richard Honey

Videographer

United Kingdom

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Christian Krupa

Animator / Director, Special Animation Sauce

United Kingdom

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Dan Tonkin

Motion Graphics Designer, -

Spain

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Ellie Franklin

Digital Design/Development

United Kingdom

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Sam Del-Prete

Senior Digital Designer

United Kingdom

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Jose Laborda

Creative Lead, Belazu Ingredient Company

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Peyman Salehi

unemployed

United Kingdom

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Sandra Heytmajer

Graphic Designer, Heytmajer Consulting

United Kingdom

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Giorgos Chronopoulos

Art Director & Lead Artist, TALOS - Creative Animation Studio

United Kingdom

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Roosje Van der Werff

Creative Lead, Phantom Billstickers

United Kingdom

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Sina Becker

Photographers Assistant

United Kingdom

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Rosangela

COMERCIAL/ INTERIOR AND ARCHITECTURAL PHOTOGRAPHER

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1112129

AKQA

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Browser London

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Stefan Toporcer

creative graphic designer, creative graphic designer

Slovakia

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Dominic Healey

Advertising Creative - Art Director

United Kingdom

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Carly Martin

Lead Designer | Brand Identity, Campaigns, Digital, Independent Consultant

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Bauer Media

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