. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Matthew Sharp

3D Artist, Cartoon Network

United Kingdom

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Anca Artemisia Maxim

Graphic Designer, Bloomington Knowledge Works

United Kingdom

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Faisal Omar

Freelance Designer, Various Clients

United Kingdom

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Maud De Rohan Willner

Creative experience designer, Salty Studio

United Kingdom

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LUOCHEN WANG

Intern

United Kingdom

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Aleksandra Slezak

Graphic Designer

United Kingdom

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Stephanie Moore

Architectural Assistant, Populous

United Kingdom

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Simran Sandhu

Junior designer

United Kingdom

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Vanessa Lee

Graphic Designer, 3 Colours Rule

United Kingdom

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Elnaz Soltan

Graphic Designer

United Kingdom

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Adam Kiss

junior graphic designer

United Kingdom

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Sylwia Dominika Szostak

Interior Designer, Catherine Wilman Interiors

United Kingdom

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Ashrakur Rahman

Designer

United Kingdom

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Daniel

Graphic Designer

United Kingdom

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Boris And Siro

Creative Team

United Kingdom

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Kar-Chun Lo

freelance designer

United Kingdom

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Kevin Nally

Designer, Soluis

United Kingdom

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Adam Rumble

motionographer, SG Gaming

United Kingdom

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Tommaso HB Production

Graphic Designer, HB PRODUCTION

United Kingdom

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Brian Cooper

Chief Creative Officer, Aesop

United Kingdom

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