. . .

About me

As Head of Art, I lead the art direction and the visual and conceptual development of campaigns for local and global brands, ensuring that ideas evolve from their initial point into distinctive, culturally relevant, and consistently crafted work.

My role connects creative, strategy, production, accounts, and client teams to transform business opportunities into high-value creative proposals for brands. I actively participate in pitches, client presentations, design-driven proposals, and creative processes that combine concept, visual craft, strategic thinking, and production feasibility.

I also lead the agency's art direction standards across ATL, BTL, digital, social, activations, experiences, audiovisual content, and innovation projects. My responsibility is to ensure creative consistency from concept to final execution, raising the visual standard of the work and making sure every piece responds to the idea, the cultural context, the business challenge, and the competitive level of the industry.

A fundamental part of my work is focused on building and strengthening creative teams: discovering talent, mentoring art profiles, organizing creative groups according to each project's objectives, and managing people toward continuous improvement. I aim to shape a creative culture where people, ideas, and execution work in the same direction to drive agency reputation, team growth, business growth, and real impact for brands.

Over the last four years at DDB Colombia and TBWA Colombia, I have contributed to work recognized with more than 300 awards across some of the most relevant creativity, effectiveness, and craft festivals and platforms in the industry, including Cannes Lions, D&AD, WARC, London International Awards, Clio Awards, The One Show, New York Festivals, The Drum Awards, El Ojo de Iberoamérica, El Sol, El Dorado, Effie USA, Effie Latam, Effie Colombia, IAB MIXX, YouTube Works, and OFFF.

This collective work has also contributed to major agency achievements, business growth, and global recognition, including:

- Cannes Lions Top 20 Global Agency Ranking
- Top 5 in WARC Effective
- LIA Agency of the Year in South America
- LIA Agency of the Year in Colombia
- El Ojo de Iberoamérica Top 3 in Ibero-America
- El Ojo de Iberoamérica #1 Agency in Colombia
- El Ojo de Iberoamérica Best Local Idea in Colombia
- El Dorado Agency of the Year
- Effie USA Agency of the Year
- Continuous business growth within the agency
- Global business impact through projects such as The Golden Sun, developed for McDonald's Formula 1 sponsorship platform
- Best Idea in DDB's internal ranking with Clandestination
- Best Idea in DDB's internal ranking with The Golden Sun
- Top 2 Global Idea in TBWA's global agency ranking with The Golden Sun

See full profile details

Javier Soler Follows

Toby Talbot

Chief Creative Officer

New Zealand

Connect

View profile
Chermine Assadian

Global Creative Lead

United Kingdom

Connect

View profile
242

Louise Sloper

Executive Creative Director, SWC Partnership

United Kingdom

Connect

View profile
2

Rob Pratt

Creative Director, YeahNice

United Kingdom

Connect

View profile
Samira Rafi

Creative Director, Boomerang

Morocco

Connect

View profile
2

Vicky

creative director/Art Director/producer

United Kingdom

Connect

View profile
Pathida Akkarajindanon

Chief Creative Officer, BBDO Bangkok

Thailand

Connect

View profile
Diego Tórgo

SVP Creative Director, Area 23

United States

Connect

View profile
22

Peter Allinson

Senior Creative Director, Amazon Prime Video

United Kingdom

Connect

View profile
3

Mark Richardson

Creative Director, Superfried

United Kingdom

Connect

View profile
Fady Youssef Rofaeel

Associate Ceative Director, Saatchi & Saatchi

United Arab Emirates

Connect

View profile
22

Helen Hartley

Creative Director & Brand Consultant, Helen Hartley Consulting

United Kingdom

Connect

View profile
2

Yingbo Qiao

Creative Director, Sparrow Creative Lab

United States

Connect

View profile
Felipe Andrade

Executive Creative Director, former CCO Cheil Brazil & LatAm

Brazil

Connect

View profile
Rich Rhodes

Executive Creative Director, SomeOne

United Kingdom

Connect

View profile
Alma André Castilho

Creative Director, ALMA Stories that matter

Brazil

Connect

View profile
Tyler Berry

Creative Director, YeahNice

United Kingdom

Connect

View profile
Teresa

Creative Director, Ferrgood Studio

United Kingdom

Connect

View profile
The National Gallery Company

United Kingdom

Follow

View profile
Lucid Graphics Ltd

United Kingdom

Follow

View profile

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.