. . .

About me

As Head of Art, I lead the art direction and the visual and conceptual development of campaigns for local and global brands, ensuring that ideas evolve from their initial point into distinctive, culturally relevant, and consistently crafted work.

My role connects creative, strategy, production, accounts, and client teams to transform business opportunities into high-value creative proposals for brands. I actively participate in pitches, client presentations, design-driven proposals, and creative processes that combine concept, visual craft, strategic thinking, and production feasibility.

I also lead the agency's art direction standards across ATL, BTL, digital, social, activations, experiences, audiovisual content, and innovation projects. My responsibility is to ensure creative consistency from concept to final execution, raising the visual standard of the work and making sure every piece responds to the idea, the cultural context, the business challenge, and the competitive level of the industry.

A fundamental part of my work is focused on building and strengthening creative teams: discovering talent, mentoring art profiles, organizing creative groups according to each project's objectives, and managing people toward continuous improvement. I aim to shape a creative culture where people, ideas, and execution work in the same direction to drive agency reputation, team growth, business growth, and real impact for brands.

Over the last four years at DDB Colombia and TBWA Colombia, I have contributed to work recognized with more than 300 awards across some of the most relevant creativity, effectiveness, and craft festivals and platforms in the industry, including Cannes Lions, D&AD, WARC, London International Awards, Clio Awards, The One Show, New York Festivals, The Drum Awards, El Ojo de Iberoamérica, El Sol, El Dorado, Effie USA, Effie Latam, Effie Colombia, IAB MIXX, YouTube Works, and OFFF.

This collective work has also contributed to major agency achievements, business growth, and global recognition, including:

- Cannes Lions Top 20 Global Agency Ranking
- Top 5 in WARC Effective
- LIA Agency of the Year in South America
- LIA Agency of the Year in Colombia
- El Ojo de Iberoamérica Top 3 in Ibero-America
- El Ojo de Iberoamérica #1 Agency in Colombia
- El Ojo de Iberoamérica Best Local Idea in Colombia
- El Dorado Agency of the Year
- Effie USA Agency of the Year
- Continuous business growth within the agency
- Global business impact through projects such as The Golden Sun, developed for McDonald's Formula 1 sponsorship platform
- Best Idea in DDB's internal ranking with Clandestination
- Best Idea in DDB's internal ranking with The Golden Sun
- Top 2 Global Idea in TBWA's global agency ranking with The Golden Sun

See full profile details

Who liked Javier's work

Ani Plankova

Artist,Graphic Designer,Digital Artist Freelancer

Bulgaria

Connect

View profile
Creativepool

United Kingdom

Follow

View profile
Jane Kott

Creative Director, goodloan.ai

United States

Connect

View profile
Elisabeth Grosse aka LIZITA

Graphic Designer

United Kingdom

Connect

View profile
Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

Connect

View profile
Adam Ferrie

Creative Director, Special

Australia

Connect

View profile
Victoria Mytnik

Branding Designer

United Arab Emirates

Connect

View profile
Gonzalo Duque

Motion Graphics Designer, GDuque

Spain

Connect

View profile
Svitlana Bielova

Graphic Designer / Branding / Packaging, Self employed

Switzerland

Connect

View profile
Anastasia Domash

UI/UX & Mobile App Designer, Freelance

Belarus

Connect

View profile
33

Vadym Aseiev

Creative Director, Aseiev.com

Switzerland

Connect

View profile
Masha Kulichkova

Brand & Packaging Designer, Masha Kulichkova

France

Connect

View profile
Irina Eller

Graphic Designer, self employed

Estonia

Connect

View profile
Ayman Zahid

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Natali Sadova

Illustrator & Surface Pattern Designer, freelance

Ukraine

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.