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About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

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Details

Founded1996

Size500+ People

Ranking

#2 Ranked Digital Agency

Achievements

Pro member:

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Contributor:

Critical Mass has been a Contributor since 25th November 2015.

Grand Prix3Gold x 37Silver x 711Bronze x 116People's Choice x 642Shortlisted x 42

Agency of the Year 2025Best Agency to Work For 2019Best Agency to Work For - People's Choice 2023Best Agency to Work For - People's Choice 2022Best Agency to Work For - People's Choice 2020Emerging Agency of the Year - People's Choice 20198Shortlisted x 8

See all achievements

Recommendations

Currently No Client Rating

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Trade Associations

4A's, AdForum, One Club

Activity

Connections11 Followers3,021 Following123

Views44,821

Creativepool member since 25 March 2014

Critical Mass' work

INFINITI Website

770
7

INFINITI Website

2

Sleep with Rain

911
3

Sleep with Rain

M&M'S & Kate Spade New York: Statement Candy

35
0

M&M'S & Kate Spade New York: Statement Candy

2

Different Every Time

236
1

Different Every Time

4

Lipton's Shadows Campaign

367
2

Lipton's Shadows Campaign

Malts - Rebranding and Redefining the Consumer Experience

275
2

Malts - Rebranding and Redefining the Consumer Experience

4

Walkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & Goals

238
2

Walkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & Goals

Life Stage Moments TV

116
0

Life Stage Moments TV

Life Stage Moments

457
1

Life Stage Moments

Artist in Residence

123
0

Artist in Residence

3

GOATBusters - Critical Mass & TBWA/Chiat/Day

4,206
11

GOATBusters - Critical Mass & TBWA/Chiat/Day

4

Even in the Madness of March - Critical Mass & BBDO

1,168
1

Even in the Madness of March - Critical Mass & BBDO

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