About me

Award-winning, commercially minded and hands-on creative director.
20+ years of experience.
Currently Global Executive Creative Director at Inside Ideas Group in London, UK.
Most recently Chief Creative Officer McCann in Prague, and before that CCO Leo Burnett and Publicis, ECD Ogilvy in Bucharest.
Known for leading creative turnarounds; guilty of several creative premiers for the agencies he's worked for - such as winning their first Cannes Lions, D&AD or Eurobest awards.

With a proven first-rate record of new business wins & business growth in all his agencies, he is a trusted partner for CMOs and brand leaders.
Far from being a traditional adman, he manages digital and AI mavericks as well. His general work approach is integrated, with digital and earned at core.

Graduated the Law School but didn't pursue a lawyer career (in spite of his parents' despair). Over 20 years now, he passionately pleads for brands such as: Coca-Cola, Durex, Mastercard, ĽOreal, Porsche or WorldRemit - to name just a few of the recent ones.

All the nights spent in the name of brands paid off and he can mention awards won at: ADC Awards, AD Stars Asia, Cannes Lions, D&AD, Effie, Epica, Eurobest, Golden Drum, IAB Mixx, Intercontinental Advertising Cup, London International Awards, New York Festivals, One Show and Webby Awards.
As a consequence, he's often invited to be part of the jury for top international and local creative competitions or a speaker.
His other passion than advertising is the fascinating world of wines, and he certified as a sommelier.

Specialties: AI, branding, creative direction, creative breakthrough and development, creative writing, design thinking, digital campaigns, integrated communication, experiential, managing creative talent, PR, wine pairing consultancy.

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