About me

Matt Read is the Global Head of Social & Paid Media at the GSMA, where he leads the strategic direction for social and paid media across the organisation's activities including flagship events, MWC Barcelona, MWC Las Vegas, MWC Shanghai, and MWC Kigali, as well as the M360 series of regional events. With over 17 years of experience in digital marketing, social, and paid media strategy, he specialises in driving performance through data-driven insights, cohesive cross-channel execution, and creative storytelling.

Throughout his career, he has developed and executed high-impact digital strategies that blend organic and paid media to maximise audience engagement and business outcomes. His expertise includes unifying strategy across platforms, enhancing content creation and distribution, and optimising performance through data and analytics. He has a keen eye for identifying trends and leveraging them to create compelling, results-driven campaigns.

Matt brings to the table a deep understanding of the evolving social landscape and a passion for creative excellence. His experience navigating the complex world of global events and brand communications gives him a unique perspective on how to create social and paid media campaigns that not only capture attention but also deliver meaningful results.