. . .

About me

Award-winning, commercially minded and hands-on creative director.
20+ years of experience.
Currently Global Executive Creative Director at Inside Ideas Group in London, UK.
Most recently Chief Creative Officer McCann in Prague, and before that CCO Leo Burnett and Publicis, ECD Ogilvy in Bucharest.
Known for leading creative turnarounds; guilty of several creative premiers for the agencies he's worked for - such as winning their first Cannes Lions, D&AD or Eurobest awards.

With a proven first-rate record of new business wins & business growth in all his agencies, he is a trusted partner for CMOs and brand leaders.
Far from being a traditional adman, he manages digital and AI mavericks as well. His general work approach is integrated, with digital and earned at core.

Graduated the Law School but didn't pursue a lawyer career (in spite of his parents' despair). Over 20 years now, he passionately pleads for brands such as: Coca-Cola, Durex, Mastercard, ĽOreal, Porsche or WorldRemit - to name just a few of the recent ones.

All the nights spent in the name of brands paid off and he can mention awards won at: ADC Awards, AD Stars Asia, Cannes Lions, D&AD, Effie, Epica, Eurobest, Golden Drum, IAB Mixx, Intercontinental Advertising Cup, London International Awards, New York Festivals, One Show and Webby Awards.
As a consequence, he's often invited to be part of the jury for top international and local creative competitions or a speaker.
His other passion than advertising is the fascinating world of wines, and he certified as a sommelier.

Specialties: AI, branding, creative direction, creative breakthrough and development, creative writing, design thinking, digital campaigns, integrated communication, experiential, managing creative talent, PR, wine pairing consultancy.

See full profile details

Who likes Razvan's work

Elisabeth Grosse aka LIZITA

Fashion Graphic Designer

United Kingdom

Connect

View profile
Creativepool

United Kingdom

Follow

View profile
Ani Plankova

Artist,Graphic Designer,Digital Artist Freelancer

Bulgaria

Connect

View profile
Iren

Digital Designer, Iren Kolt Design

Montenegro

Connect

View profile
Scott Nellis aka Manic Minotaur

Illustrator, Manic Minotaur

United Kingdom

Connect

View profile
The Artist as Photographer

Creative Director, Ken Gerhardt Photography

South Africa

Connect

View profile
Marilina Alvarez

Production Designer/ Film Director / Ai Creator

Argentina

Connect

View profile
The Mission Control Communications

United Kingdom

Follow

View profile
Neil Williams

Creative Director, King Maker

United Kingdom

Connect

View profile
Hayley Bothma

Graphic Designer, Freelance

South Africa

Connect

View profile
Alex Nechifor

Designer, Animator, Illustrator, Ahoy! Animation

United Kingdom

Connect

View profile
twinbrains

India

Follow

View profile
Paul Hill

Freelance Retoucher, Paul Hill Retouching

United Kingdom

Connect

View profile
Cristian Popescu

Senior Art Director / Partner, Concepto

Romania

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.