About me

I'm a Creative Director with nine years of big and small advertising agency experience. I help brands help themselves.
I live and breathe conceptual 360 creative campaigns, video production, design, brand strategy, and paid + organic social media. I'm a rare type A creative who strives for process (but not in like, a weird obsessive way) to create thoughtful, inspiring and effective work. I lead my teams with grit, openness, empathy and respect.

I've won awards, lead new business wins, and I've never done anything embarrassing on Zoom (yet!)

Work
Articles
Achievements
Activity

Carla's achievements

Judging

Carla Smith has sat on the Creativepool Annual jury.

Annual 2025 Judge Social

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