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Benjamin Hiorns
Feature Writer at
Creativepool
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Benjamin Hiorns
Feature Writer at
Creativepool
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About me
My Articles
Benjamin's Pool
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Industry
Context is queen - The power of contextual advertising
Workshop
The best modern laptop for creatives - Surface Laptop Studio vs MacBook Pro | #TechMonth
Inspiration
Exploring an alternative vision of the Jubilee with Temporal Shift’s “This Other Eden”
Inspiration
The dyslexic typeface designed from the ground-up for a cosmetics brand
Industry
Are QR codes about to become the new standard in OOH advertising? | #TechMonth
Inspiration
Strong metal and low hanging fruit - The best of the Platinum Jubilee ads
Workshop
How can brands connect with cost of living crisis consumers? | #PurposeMonth
Features
Does too much data hinder creativity? | #PurposeMonth
Inspiration
Is the four day work week really all it’s cracked up to be? | #PurposeMonth
Industry
Are creatives doing enough to close the class gap? | #PurposeMonth
Industry
Has Gen Z become too trigger happy for old school advertising?
Industry
A copywriter’s take on copyrighter and digital ownership
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