The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...
Jingles may not be cool, but they sure are catchy. When I first suggested doing a short history of sonic branding that would include a history of jingles, my colleagues responded that jingles were naff, childish and not at all the serious business...
I don’t use a diary and it drives my wife crazy. I forget what I’m supposed to be doing, double book and regularly give her five minutes notice that “I’m busy tonight.” Now I know what you’re thinking - she should chill out. And I’ve...
Halloween. A time for little ones to dress up as their favourite super hero or princess, frighten their friend’s parents and eat loads of sweets. But the roots of Halloween lie in the Celtic belief that on the eve of October 31st, the end of their...
In life, nothing compares to the miracle of giving birth. With it however comes great responsibility. It requires effort, preparation and devotion; so it helps if you and your partner are truly compatible. The journey ahead is strewn with challenges...
What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...