. . .

About me

I'm an award-winning Creative Director with a global agency background spanning Grey, Saatchi & Saatchi, McCann, and RAPP, leading creative across London, Dubai and Sydney for brands including Panadol, Barclays, Mastercard, Visa, HSBC, Emirates NBD, Land Rover, Virgin Media and EE.

I've launched global brand platforms, tackled misogyny in women's football, created data-driven films at ridiculous scale, turned financial services into human stories, and built brand experiences that gave people a reason to look up from their phones. Often with tight timelines, high expectations and at least one person asking if the logo could be bigger. My work spans TV, film, AV, social, content, OOH, CRM, experiential and brand activation, so I'm just as comfortable in a script review, on set, in a client room or trying to make a 6-sheet stop people in their tracks.

Along the way, I've also had the pleasure of working with famous faces including David Tennant, Gabriel Macht, Kevin Bacon and passionate footballers, while picking up a little metal for the shelf, including Effie, Campaign Big and DMA awards.

I'm hands-on where it counts. I've led creative teams, mentored talent, shaped the strategic and creative vision, run shoots, built pitch-winning ideas, presented to senior clients, handled stakeholder nerves, and helped brave work survive the journey from first thought to final delivery.
My sweet spot is turning commercial problems into sharp, memorable ideas with a bit of bite, a lot of craft and a clear reason to exist. I'm a creative leader, client partner, team builder and occasional chaos translator who knows how to get great work made without losing the room, the team or the plot.

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Shelby's Followers

Daniel Magyar

3D Filmmaker, Magyar Film.com

Hungary

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Antony Trivet

Photographer, Antony Trivet Photography

Kenya

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Alexis Koukoulis

Architect, Alfa Kapa

Greece

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Eric Muchira

Freelance Illustrator & Creative Designer, StoryMoja Publishers

Kenya

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ABK CINEMA

Georgia

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Brett Mead

Creative Partner, shift ENGAGE

Zimbabwe

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Narasimhan Krishnaswamy

Co-Founder, Acropetal Animation India Pvt Ltd.

India

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Matt

Freelance Motion Designer & Art Director

United Kingdom

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Alex

Author

United Kingdom

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Jon Buckley

Illustrator, Jon Buckley Illustration

United States

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Mariano Casaca

Motion Graphics Designer, Freelance

Australia

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Rajeev Karemane

Lead Product designer, Pran AI

United States

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Cinematographer/Photographer, Alex Forsey Photography

United Kingdom

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Aliker Galiber

2D/3D Artist

United States

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Sway PR

United Kingdom

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Simon Manchipp

Founder, SomeOne

United Kingdom

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Marc

Technical 3D Visualization Specialist, Freelance

United States

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Steve Brown

Freelance Digital Creative Designer, Steve B Graphics Studio Ltd.

United Kingdom

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Jack Alexandre

Executive Producer, Jack Alexandre Productions

Portugal

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Louis English

Director | DoP

United Kingdom

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