. . .

About me

I'm an award-winning Creative Director with a global agency background spanning Grey, Saatchi & Saatchi, McCann, and RAPP, leading creative across London, Dubai and Sydney for brands including Panadol, Barclays, Mastercard, Visa, HSBC, Emirates NBD, Land Rover, Virgin Media and EE.

I've launched global brand platforms, tackled misogyny in women's football, created data-driven films at ridiculous scale, turned financial services into human stories, and built brand experiences that gave people a reason to look up from their phones. Often with tight timelines, high expectations and at least one person asking if the logo could be bigger. My work spans TV, film, AV, social, content, OOH, CRM, experiential and brand activation, so I'm just as comfortable in a script review, on set, in a client room or trying to make a 6-sheet stop people in their tracks.

Along the way, I've also had the pleasure of working with famous faces including David Tennant, Gabriel Macht, Kevin Bacon and passionate footballers, while picking up a little metal for the shelf, including Effie, Campaign Big and DMA awards.

I'm hands-on where it counts. I've led creative teams, mentored talent, shaped the strategic and creative vision, run shoots, built pitch-winning ideas, presented to senior clients, handled stakeholder nerves, and helped brave work survive the journey from first thought to final delivery.
My sweet spot is turning commercial problems into sharp, memorable ideas with a bit of bite, a lot of craft and a clear reason to exist. I'm a creative leader, client partner, team builder and occasional chaos translator who knows how to get great work made without losing the room, the team or the plot.

Details

AvailabilityLooking for work

ContractPerm

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom

Skill LevelSenior, Director

Tagged Job TitlesCreative Director

Achievements

2Judge x 2

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Recommendations

Currently No Recommendations

Skills

Art Direction, Creative Direction, Digital Strategy, Graphic Design, Writing

Sector Experience

Advertising, Airline, Automotive, Computing (Hardware), Finance, Gaming, Retail, Telecoms, Television

Clients

Barclays, British Airways, China Southern Airlines, Land Rover, Microsoft, Philips, Virgin Media

Awards

Brand Republic Digital Award - Winner, DMA Award Shortlist, Effie\'s - Silver, The Drum Award

Activity

Connections224 Followers680 Following228

Likes13

Creativepool member since 1 July 2016

Who liked Shelby's work

2

Caroline Michaelis

Creative Director, Monks

Netherlands

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Method in Motion

United Kingdom

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Jenny

Marketing Executive

United Kingdom

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Glen

Art Director / illustrator / designer, Freelance

France

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Gus Russell

Storyboard Artist, Freelance

United Kingdom

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Heather Deacon

Creative Solutions Connector

United Kingdom

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Who liked Shelby's work

Caroline Michaelis

Method in Motion

Jenny

Glen

Gus Russell

Heather Deacon