. . .

About me

I'm an award-winning Creative Director with a global agency background spanning Grey, Saatchi & Saatchi, McCann, and RAPP, leading creative across London, Dubai and Sydney for brands including Panadol, Barclays, Mastercard, Visa, HSBC, Emirates NBD, Land Rover, Virgin Media and EE.

I've launched global brand platforms, tackled misogyny in women's football, created data-driven films at ridiculous scale, turned financial services into human stories, and built brand experiences that gave people a reason to look up from their phones. Often with tight timelines, high expectations and at least one person asking if the logo could be bigger. My work spans TV, film, AV, social, content, OOH, CRM, experiential and brand activation, so I'm just as comfortable in a script review, on set, in a client room or trying to make a 6-sheet stop people in their tracks.

Along the way, I've also had the pleasure of working with famous faces including David Tennant, Gabriel Macht, Kevin Bacon and passionate footballers, while picking up a little metal for the shelf, including Effie, Campaign Big and DMA awards.

I'm hands-on where it counts. I've led creative teams, mentored talent, shaped the strategic and creative vision, run shoots, built pitch-winning ideas, presented to senior clients, handled stakeholder nerves, and helped brave work survive the journey from first thought to final delivery.
My sweet spot is turning commercial problems into sharp, memorable ideas with a bit of bite, a lot of craft and a clear reason to exist. I'm a creative leader, client partner, team builder and occasional chaos translator who knows how to get great work made without losing the room, the team or the plot.

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Shelby's Followers

Studio Bliink

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Ralph Pinel

3D & 2D Motion Graphics Artist

United Kingdom

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Vrasidas Golemis

Senior Art Director, NitroC

United States

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Industrial Designer, none

Italy

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Little Things | An Independent Sound Studio

United Kingdom

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Monica Ferraz

UX/UI Desig, Tech Alch

Portugal

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Mark Harrison

Photographer, Mark Harrison Photography

United Kingdom

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United Kingdom

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Rachael Tremlett

Designer and Scientific illustrator, Freelance

United Kingdom

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GIBILLERO Design

Italy

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Creative Director, Grey Africa

South Africa

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Jon Sharp

Creative & Brand Consultant, Independent

United Kingdom

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United Kingdom

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Art Director/Senior 3D, freelance

Italy

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Jacquetta Clark

Freelance Photographer & Retoucher, Freelance

United Kingdom

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Illustfire Studio

Digital Illustrator

Indonesia

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Maxim Golubchikov

Photo retouching agency owner, Yourpostproduction.com

Ukraine

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Pär Bäckstrand

Photographer, Bäckstrand Production

Sweden

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Michael Winokur

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United States

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