About me

I'm a creative director and design leader living in Mortlake, London.

Over the past 15 years I've worked on the customer experience for Orange, Mayor of London (including London during the 2012 Games), Topman, Sainsbury's, British Airways and Department for Education.

Educated at Goldsmith's, I take a conceptual user centred approach to design, and work on creative direction, tone of voice, customer experience and brand expression.

In Summer 2021 I joined Wunderman Thompson as Head of UI.

I also run my own design practice Graphic Arts & Type.


Advertising, Art Direction, Brand / Logo Design, Branding, Content, Creative Direction, Digital Art, Editorial Design, Graphic Design, Interactive Design

Sector Experience

Advertising, Arts, Fashion, luxury, Public Sector, Retail, Telecoms


British Airways, Clear Channel, Department for Education, Everything Everywhere, Four Elements Therapies, Mayor of London, Orange, Other Parties, Provision, Sainsbury, Topman

Currently No Recommendations
Annual 2015 ShortlistTopman Lux SS14Web
Project featured:Joggers styling guide
on 19th August 2014
Project featured:Topman Lux SS14
on 12th February 2015
Project featured:Blue trend
on 19th February 2015
Project featured:Topman Lux AW14
on 22nd February 2015
Project featured:K-Way x Topman
on 16th March 2015
Project featured:Spring jackets
on 19th March 2015
Project featured:Frontmen wearing Topman
on 7th April 2015
Project featured:Topman Lux SS15
on 14th April 2015
Project featured:We Know What You Want
on 11th May 2015
Project featured:LCM style tribes
on 23rd June 2015
Project featured:Topman summer holiday 2015
on 23rd July 2015
Project featured:Slaves shoot and interview
on 3rd August 2015
Project featured:Your Style: Sorted
on 10th September 2015
Project featured:Topman Christmas 2015
on 10th November 2015
Project featured:Topman Premium launch
on 9th March 2016
Project featured:Prom Suiting 2016
on 25th March 2016
Project featured:Pale trend for SS16
on 20th May 2016
Project featured:Summer in Margate
on 13th June 2016
Project featured:Souvenir jackets
on 18th July 2016
Project featured:Sports and smart
on 25th October 2016
Project featured:Cacti
on 12th April 2017
Project featured:Tanktop films
on 17th July 2017
Project featured:Chop Chop refresh
on 2nd October 2017
Project featured:Sainsbury's Select and Christmas Food
on 7th December 2017
Project featured:Sainsbury’s digital experience
on 15th October 2018
Project featured:British Airways app home screen
on 7th April 2020
Project featured:Silent Shores poster for Montreux Jazz Festival
on 30th June 2020
Project featured:Sixteen for Fedrigoni 365
on 19th January 2021
Project featured:Pier Kids UK launch
on 7th October 2021
Project featured:Small Body UK cinema release
on 7th April 2022
Skill Level
Creativepool member since 21 May 2012