About us

We’re the earned-first advertising agency and a global network built for the modern world.

From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first.

We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands.

We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned-firstt, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising.

The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Lancôme, MINI, Financial Times, WaterWipes, American Express, First Direct and Photobox.

The Brooklyn Brothers' articles

Top 5 Brand Hijacks in Football – and the Tactics to Steal | #WorldCup2022

#GettingToKnow Brooklyn Brother’s latest signing, Orlando Warner

Workshop

Growth Hacking: How to fast-track growth in a post-Covid world.

Leaders

Yellowzine & The Brooklyn Brothers launch 'Night School'

Leaders

Jaguar partners with music star Dua Lipa to launch integrated brand-building programme across Europe

Ads of the Week: THAT controversial Nike ad, geek island, the latest from John Lewis and other stories

Leaders

The Brooklyn Brothers engage Icelandic football supporters group to promote the launch of Isey Skyr in Russia

Leaders

Jaguar launches World Driving Day as Saudi Arabia driving ban lifts

The 2018 FIFA World Cup in Advertising

Leaders

#TeamIceland recruiting fans across the world

Leaders

Icelandair's 'Team Iceland Stopover' campaign

Leaders

Financial Times 'Open Minds' campaign

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