WEBINAR SUMMARY
GROWTH HACKING: HOW TO FAST TRACK GROWTH IN A POST-COVID WORLD
A practical guide to help you rise above the noise,
earn your place in culture and drive purposeful business growth.
Finding your space in culture is the secret to driving purposeful business growth. But culture doesn't care about yesterday or tomorrow, it only cares about the now. So, how can you create a marketing plan with that in mind, to deliver a fast start in a post-Covid culture?
The Brooklyn Brothers hosted a webinar discussing how to find your space for growth in a post-Covid world – focusing on an earned-first brand marketing model that enables brands to rise above the noise, driving disproportionate returns for your business.
The session kicked off with a Cultural Panel, including the infamous Carla Buzasi, Managing Director at WGSN & former editor of Huffington Post, and the incredible Will Hersey, Content Director at Esquire Magazine.
The team then focused on an actionable model for driving growth in a post-COVID era, encompassing three aspects:
1. FINDING YOUR CULTURAL SPACE
2. DEFINING YOUR HUMAN VALUE
3. TELLING POWERFUL EARNED-FIRST STORIES
This model was then discussed and evaluated by our Client Panel, including Campaign Magazine’s Business Leader of the Year, Finola McDonnell, Chief Communications & Marketing Officer at The Financial Times, and award-winning marketeer, Cathy Graham Kidd, Senior Marketing Director at PepsiCo.
The webinar prioritised learning and actionable outputs – providing a constructive way to re-evaluate your post-Covid marketing approach. You can read more about it on Marketing Week here: https://www.marketingweek.com/brands-earn-consumers-attention-achieve-purposeful-growth/
If you’d like to apply for one of the free ‘Growth workshops' please email: [email protected]
The Brooklyn Brothers is an earned-first advertising agency built for the modern world. And is proud to be named by Contagious Magazine as a 2020 Contagious Pioneer – one of the TOP 10 ‘best and bravest agencies on the planet’.