This week our FT Weekend 'Open Minds' global campaign went live - intended to start cultural conversations and stimulate open minds. Phase 1 has seen 3x provocations launch globally, visualised with bold and graphic illustrations (in OOH and digital spaces).

Each provocation was based on a piece of the FT Weekends’ editorial content, showcasing the breadth and scope of what the FT Weekend offers and designed to stimulate thought, conversation and debate.

- Is mind control the tech industry’s greatest invention?

- Is age a disease we can cure?

- Can we separate the art from the artist?

Check out the brand hub here to read the articles that inspired the wor: https://aboutus.ft.com/en-gb/ft-weekend-open-minds/