About me

I believe design has the power to make things better. To help ideas land, messages stick, and people feel seen. My experiences have shaped how I listen, how I solve problems, and how I bring stories to life through clear, meaningful, human-centred visuals.

I'm passionate about using design to support projects that matter, especially those that empower, educate, or uplift communities. I specialise in working with public sector organisations, the NHS, councils, universities, charities, and non-profits. Each one focused on making a real difference in people's lives.

Alongside graphic design, I also develop full brand identities. I combine visual design with strategic thinking and industry insight to build brands that are both beautiful and effective. I use research and strategy to guide every decision, ensuring the work not only looks good but speaks clearly to its audience.

I'm proficient in Adobe InDesign, Illustrator, and Photoshop, and I know how to use each with purpose. From creating accessible, engaging presentations for councils and therapists to designing campaign materials for purpose-led brands, I bring clarity, creativity, and consistency to every project.

I've worked extensively in print, both running my own print business and now designing printed materials across a wide range of sectors. I know how to take a project from initial contact and briefing through to final delivery, making the process smooth, considered, and collaborative.

One of the parts of my work I love most is getting to know the people behind each project. Whether I'm working with an individual, a small team, or multiple departments across a larger organisation, I take the time to understand the brief, the goals, and the bigger picture. That way, the final outcome doesn't just look good, it works.

Creatively, I enjoy combining thoughtful design with personal touches that help a project feel warm and human. Where it fits, I often use hand-drawn illustration to add character and depth, bringing an extra layer of meaning that helps the work connect on a more emotional level.

Skills

Accessibility, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Calligraphy, Creative, Creative Direction, Digital Art, Entrepreneurship, Graphic Design, Icon Design, Illustration, Interface Design, Interior Design, Packaging, Packaging Design, Pattern Design, Photography, Photoshop, Presentation, Print, Print Design, SEO, Social Media, Typography, UX/UI, Visual Layout, Web Design

Sector Experience

Arts, Charity / Not for profit, Creative Services, Design, Education, Emergency Services, Government, Healthcare, Hospitality, Information & Advice, Military & Defense, Public Sector, Therapies, Town Planning, Transport

Clients

#Thanks Kids, A Sea of Hope ADHD Coaching, ACTVET, Best Start Therapy, Birmingham Women’s and Children’s Hospital, Bound by Sarah, Chloe Gels Photo & Video, Coventry & Warwickshire Partnership Trust, Dandilyon Illustrates, Drinks Ration, King’s College London, Lincoln City Council, Lincolnshire County Council, National Grid plc, Nonna Juana, Preventing Suicide in Lincolnshire, Rhodes Training, Shine Lincolnshire, Swansea University, The T Lounge, Veterans Habit Study