ABOUT

The Challenge
Best Start Therapy is a child psychotherapy service built on a powerful belief: everyone deserves the best start in life

Phill, the therapist behind the practice, offers one-to-one sessions for children and young people, alongside training and consultation for other psychotherapy professionals

The brand needed to:
• Communicate safety, warmth, and professionalism
• Appeal to adults (referrers and caregivers) while staying true to the needs of the child
• Strike a balance between holistic, nature-inspired values and a credible, established tone
• Stand out in a space often filled with clinical or overly generic branding
• Make room for growth in the educational field, allowing Phill to branch out now and in the future

My Role
I worked closely with Phill to create a brand identity that felt deeply aligned with his core values, his unique approach, and his audience

This was a full strategy-first brand design process, led with empathy and clarity.

I delivered:
• Brand discovery and research
• A full brand strategy including audience personas, positioning, tone of voice, and brand values
• Two distinct visual directions through mood boards
• A complete visual identity with a full logo suite, custom illustrations, and branded materials such as presentations
• A full website overhaul including a completely custom design, website migration, and email setup so Phill would have everything easily accessible in one place
• Ensuring we hit the highest level of WCAG (accessibility guidelines) to enable support to be as accessible as possible to everyone.
• Brand Guidelines and Canva Brand Kit set up to make it super easy for Phill to create content for himself and maintain a high standard of cohesion

The Outcome
Phill now has a brand and website that truly feel like an extension of him — grounded, thoughtful, and emotionally aware. The identity reflects both the depth of his work and the safe space he provides for children and families. It also gives him the flexibility to grow into education, training, and consultation without needing to rebrand

“I can't stop looking at it. The whole brand just really resonates with me. It's totally unique and feels exactly right.”