About us

SONIC LENS is a next generation sonic branding agency that differentiates itself by putting strategy at the heart of a proprietary data driven "music intelligence" process, subsequently named "2022 Brand Strategist of the Year" by Transform Magazine. This enables client brands to activate more precise and performance driven sonic branding strategies and more holistic and comprehensive sonic identity systems, not only satisfying the increased demands of today's sound-on world, but also resulting in award-winning creative work through more targeted engagement with the world's greatest music and production talent.

About Marco Vitali, Founder/President

Marco Vitali went on a truly unusual and extraordinary journey before entering the world of brand development. From Juilliard violin ‘prodigy’ to Wall Street trader to business partner with legendary producer Nile Rodgers to collaborator with Grammy artists, he amassed an enormous range of skills and insights to fuel his creative work at Sonic Lens, an audio brand agency.

Now a brand strategist, creative director and managing partner at the agency, his work centers around the concept of ‘music intelligence’; a sophisticated, data-driven means of consulting brands. Vitali believes sound is a powerful branding tool, yet it is often overlooked. This new process, he believes, will revolutionize the world of branding by making creative work more holistic, powerful and cohesive.

Judges were impressed by Vitali’s new way of conceptualizing sonic branding, making him a worthy winner of this year’s Transform Awards ‘Brand strategist of the year’. One judge commented, “His contribution to brands is invaluable. He creates fantastic work which is equally scientific as it is creative.”

Sonic Lens' work

The Sound of ATB

The Sound of History Channel

The Sound of Hot Wheels

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