About us

SONIC LENS is a next generation sonic branding agency that differentiates itself by putting strategy at the heart of a proprietary data driven "music intelligence" process, subsequently named "2022 Brand Strategist of the Year" by Transform Magazine. This enables client brands to activate more precise and performance driven sonic branding strategies and more holistic and comprehensive sonic identity systems, not only satisfying the increased demands of today's sound-on world, but also resulting in award-winning creative work through more targeted engagement with the world's greatest music and production talent.

About Marco Vitali, Founder/President

Marco Vitali went on a truly unusual and extraordinary journey before entering the world of brand development. From Juilliard violin ‘prodigy’ to Wall Street trader to business partner with legendary producer Nile Rodgers to collaborator with Grammy artists, he amassed an enormous range of skills and insights to fuel his creative work at Sonic Lens, an audio brand agency.

Now a brand strategist, creative director and managing partner at the agency, his work centers around the concept of ‘music intelligence’; a sophisticated, data-driven means of consulting brands. Vitali believes sound is a powerful branding tool, yet it is often overlooked. This new process, he believes, will revolutionize the world of branding by making creative work more holistic, powerful and cohesive.

Judges were impressed by Vitali’s new way of conceptualizing sonic branding, making him a worthy winner of this year’s Transform Awards ‘Brand strategist of the year’. One judge commented, “His contribution to brands is invaluable. He creates fantastic work which is equally scientific as it is creative.”

Who liked Sonic Lens' work

Rahul Iyer

Animator, Freelance

India

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Charis

Artist / Illustrator / Music Producer, Self-Employed

Netherlands

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Running Commentary

United Kingdom

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Laurence Rea

Associate Director, The Mission Control Communications

United Kingdom

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Ben May

Senior Marketing Manager, Catch A Fire Agency

United Kingdom

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George Hurrell

Motion Designer, George Hurrell Design Ltd

United Kingdom

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John

Digital, Print and Brand Designer, The Design Eye (freelance) plus Part Time Songwriter

United Kingdom

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Chloe Heatlie

Head of Licensing, MassiveMusic

United Kingdom

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