Sonic Lens New York


Sonic branding for Hot Wheels consists of a brand anthem and audio signature with kids chanting "hot hot hot wheels!" The sound world uses car sounds infused within a legit grungy speed rock track which acts as a call to action and imagination . The goal is to motivate kids to fuel their play with raw creativity, excitement and grit.


Project featured: on 20th July 2023 Pro member:

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Sonic Lens has been a Contributor since 25th November 2015.

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The Sound of Hot Wheels