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Powered by Sonic Lens we worked with A&E Networks to create an audio brand for the History Channel. It had to sit comfortably alongside both programming of immense production value and gritty, reality shows, and everything in between. To achieve this flexibility, while still creating an ownable system, Sonic Lens used classic rock, a pioneering spirit and the notion of time as inspirations. Judges thought it was a well-developed strategy that linked history together with music. “A bold, but sensible approach,” said one. “The result is very convincing.”