. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Tristan Greatrex

Digital Designer, Capture This Ltd

United Kingdom

Connect

View profile
Royle Productions

United Kingdom

Follow

View profile
Akshay Moholkar

Design Engineer

India

Connect

View profile
Emma Hildreth

Illustrator, Freelance

United Kingdom

Connect

View profile
Davide Elia Dolciami

Creative Artworker

Italy

Connect

View profile
Wyatt-Clarke & Jones

United Kingdom

Follow

View profile
John Johnston-Sage

Senior Graphic Designer, Available for Freelance

United Kingdom

Connect

View profile
Nicholas

Design & Production Manager

United Kingdom

Connect

View profile
Cami

Illustrator, Cami Draws

United Kingdom

Connect

View profile
Carlo Anthony

Photographer & Retoucher

United Kingdom

Connect

View profile
Radovan Andrej

Creative Director, freelancer

Czech Republic

Connect

View profile
Oldmangrey

Creative/Designer, Multiply

United Kingdom

Connect

View profile
Sheridan&Co

United Kingdom

Follow

View profile
The Mechanism

United States

Follow

View profile
brandcraft.hk

Hong Kong

Follow

View profile
Sean Nash

Concept Artist, Oysterworld Games

United Kingdom

Connect

View profile
Monika Nowakowska

Graphic Designer, Jash

United Kingdom

Connect

View profile
Jumbla

United Kingdom

Follow

View profile
Jolyon Favreau

Digital Design/Development, Showcase Imagery

United Kingdom

Connect

View profile
Sassy films

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.