. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Laura

Animator, Illustrator, Graphic designer, Freelance

Spain

Connect

View profile
Lenny Lane

Communications Design Consultant, Lenny Lane Design

Canada

Connect

View profile
Heli Shah

Illustrator and UI Designer, Zaya Learning Labs

India

Connect

View profile
Zubair

Filmmaker/DP/Editor, Self-Employed

United Arab Emirates

Connect

View profile
Roberto Aguilar

Motion Designer, We Are Tilt

United Kingdom

Connect

View profile
Georgia Addy

Print designer

United Kingdom

Connect

View profile
Jeff Hillis

Packaging Designer

United States

Connect

View profile
Crystal

Junior Designer, We Are Social

United Kingdom

Connect

View profile
Clearleft

United Kingdom

Follow

View profile
Aisling Wang

Junior designer

United Kingdom

Connect

View profile
Katie Mihailovits

Founder, Bloomin Studio

United Kingdom

Connect

View profile
Nathan Crossman

Designer

United Kingdom

Connect

View profile
Dream Farm Studios

Canada

Follow

View profile
HPS Group

United Kingdom

Follow

View profile
Littlefish Creative

United Kingdom

Follow

View profile
Marta Kochanek

Creative Director, So Good Studio Ltd

United Kingdom

Connect

View profile
Jeff Twiss

Design Director

United Kingdom

Connect

View profile
Drew

Designer & Art Director, Freelancelogo Ltd

United Kingdom

Connect

View profile
Agency Inc

United Kingdom

Follow

View profile
Agency Mars

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.